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News: “Perfect storm”
set to hit financial services as Salesforce targets investor relations.
The Financial
Services Cloud from Salesforce has moved into general availability along with
over 20 partners including the likes of Informatica, Accenture, Deloitte and
CipherCloud.
Along with the
general availability release of the cloud platform that is tailored
specifically to the needs of financial services professionals, Salesforce has
revealed over 20 ISVs and SIs that will be joining the ecosystem.
Among those are
implementation services provided by the likes of Accenture, Capgemini,Deloitte and PwC. Data aggregation services are
provided by the likes of Informatica and MuleSoft and document management is on
offer from DocuSign and eSignLive.
Figures coming out
from Salesforce Connected Investor Report go some way
to highlighting the potential opportunity that the company is seeing.
Based on the
responses of more than 7,900 adults, 4,944 of which currently have money
invested, it was found that 51% of UK investors don't understand the process by
which their advisor makes recommendations.
It was also found
that 70% want the relationship with their current financial advisor to be more
collaborative and that 43% keep their financial records in a folder, shoe box
or some other kind of physical storage.
These desires and
problems play into why Salesforce feels there is an opportunity in the space,
not only would it be more secure and convenient for collaboration to store
records in Salesforce than a shoe box, but it also aims to meet the changing
requirements of financial services organisations.
Raj Mistry, SVP
Solutions Engineering, Salesforce EMEA told CBR: "We've arrived at a
perfect storm scenario, what's happened with the industry, what we've been
creating through cloud computing, social mobile, what investors are looking for
in this new economy has led to this result of going to market with Financial
Services cloud."
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