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“Perfect storm” set to hit financial services as Salesforce targets investor relations. The Financial Services Cloud from Salesforce has moved into general availability along with over 20 partners including the likes of Informatica, Accenture, Deloitte and CipherCloud. Along with the general availability release of the cloud platform that is tailored specifically to the needs of financial services professionals, Salesforce has revealed over 0 ISVs and SIs that will be joining the ecosystem. Among those are implementation services provided by the likes of Accenture, Capgemini,Deloitte and PwC. Data aggregation services are provided by the likes of Informatica and MuleSoft and document management is on offer from DocuSign and eSignLive. Figures coming out from Salesforce Connected Investor Report go some way to highlighting the potential opportunity that the company is seeing. Based on the responses of more than 7,900 adults, 4,944 of which currently have money invested, it was found that 51% of UK investors don't understand the process by which their advisor makes recommendations. It was also found that 70% want the relationship with their current financial advisor to be more collaborative and that 43% keep their financial records in a folder, shoe box or some other kind of physical storage. These desires and problems play into why Salesforce feels there is an opportunity in the space, not only would it be more secure and convenient for collaboration to store records in Salesforce than a shoe box, but it also aims to meet the changing requirements of financial services organisations. Raj Mistry, SVP Solutions Engineering, Salesforce EMEA told CBR: "We've arrived at a perfect storm scenario, what's happened with the industry, what we've been creating through cloud computing, social mobile, what investors are looking for in this new economy has led to this result of going to market with Financial Services cloud."

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